Business. Life. Leadership.

IT’S TIME TO INVEST IN YOURSELF AND LEAD WITH PURPOSE.

Hi, I’m Abby Martinez, and I believe your life and business should reflect the person you truly are.

For years, I chased success the way I thought I was supposed to—checking off all the boxes, hitting milestones, and following strategies that looked great on paper. But deep down, I knew something was missing. I wasn’t aligned with my true self, and no matter how much I accomplished, it didn’t feel like me. That’s when I realized: true success comes from leading with purpose, clarity, and inner alignment.

Today, I’m a certified coach who helps women, entrepreneurs, and leaders build lives and businesses that feel deeply aligned with who they are.

I blend practical strategy with deep personal growth, combining tools like leadership coaching, the Enneagram, and nervous system regulation to guide you toward lasting change. Whether you’re struggling to grow your business, feeling disconnected from your work, or overwhelmed by the demands of leadership, my mission is to help you reconnect with your core, break through mindset blocks, and create the life you actually want to live.

You’re in the right spot.

My Approach to Coaching

At the core of my approach to coaching is a belief that you are a whole, and resourceful person- you have a deep inner knowing. It’s time to reconnect to that part of you.

I believe that every person is already whole and resourceful—it’s just about reconnecting with that inner knowing. My approach to coaching is rooted in self-leadership, which means we start with you—your values, your strengths, your vision. Once we build that foundation, we can work through any blocks or limiting beliefs holding you back, helping you align your actions with your true purpose.

I also bring a mix of strategic tools to support your growth:

  • Leadership Coaching: Guiding you to lead yourself and others with clarity and confidence.

  • Emotional Intelligence & Nervous System Regulation: Teaching you how to manage stress, stay resilient, and navigate challenges.

  • Enneagram: Providing deep insights into your unique personality and leadership style to help you thrive.

The result? You’ll feel empowered to make bold, aligned moves in your life and business, no longer chasing success based on someone else’s vision but creating it on your own terms.

LEAD FROM WITHIN

LEAD FROM WITHIN

Who I Work With…

I work with women, business owners, and leaders who are ready to break free from the overwhelm, reconnect with themselves, and create a life and business that feel good. Whether you’re looking to grow your business without losing yourself in the process, build more emotional resilience, or lead with more authenticity, I’m here to guide you through that journey.

HEre’s what I believe about COACHING:

This isn't about becoming someone "different."

It’s about reconnecting with who you truly are and leading from that place of authenticity.

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The most important work starts with knowing yourself.

When you understand your values, strengths, and purpose, you can create a life and business that align with your core.

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You are already whole and resourceful.

Coaching isn’t about fixing—it’s about guiding you to tap into the power and potential that already exist within you.

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Your business should feel like an extension of who you are.

True success comes from aligning your business with your personal values and vision, not someone else’s version of success.

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Growth is about alignment, not hustle.

When you lead from a place of clarity and purpose, you can scale your business without losing yourself in the process.

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  • "Everyone needs an Abby in their entrepreneurial journey!"

     As a solopreneur, it was amazing to have someone with me along for the ride that had walked a similar path before me. Having her in my corner made me feel heard and she validated every step of my journey, even when I didn't. Abby supported me through so many seasons of my life, both in my business and personal life. She was kind, patient and met me where I was while encouraging gentle positive change. She helped me reconnect with what I love to do, making me a better, well-rounded business owner. Abby gives you tangible tools and resources and her approach keeps you accountable! I am forever grateful for our time together!

    Kyria Hudson

  • "Abby Just Gets Me"

    She’s just completely authentic and genuine as a person and doesn’t compromise that for her business. I feel recharged after our calls each week and they set me up for success. Abby has helped me get more clear on my goals, cultivate my confidence, and find my focus. My vision is more ironed out and I know the steps to take to create success in my business and more fulfillment in my life. I now believe I am worth success and happiness and have the tools to create that in my life.

    Cara Harvey

  • The team loved the workshop and felt they had immediate actionable lessons to apply.

    Abby led an enneagram workshop for our company focused on using the enneagram to improve communication with our fully-remote org. The team loved the workshop and felt they had immediate actionable lessons to apply. They are now using the enneagram as a way to help understand each other. Couldn't recommend it enough!

    Kristin Haluch, Age Bold

  • A pivotal moment while having a coaching session with Abby was when ...

    Abby asked me to list my priorities in order and I completely failed to put myself on my list of priorities. I had been so preoccupied with my business, family, relationships, and friendships that I wasn't making time to take care of myself. After this massive realization, I put a lot more time into putting myself first, and after about 6 months of focusing on this, I have finally found it more intuitive to put my own needs first. Because, as Abby said, you can't take care of others if you don't fill up your own tank. I am forever grateful for that moment at the beginning of our coaching together. This is a conversation I play in my mind all the time and it has drastically improved the quality of my day-to-day life. Thank-you, Abby, for your practical wisdom, infinite knowledge, and compassionate heart. Abby is able to help, whether it's business or personal and her extensive knowledge and peaceful presence, paired with a open mind, incredible systems, and non-judgmental attitude is the perfect holistic balance for mothers and business owners in need of someone who just GET'S IT. She will help you sort through things you didn't even realize were holding you back from a happier life and more successful business.

    Hannah Jaffe, BYHANNAHJ.COM

  • Abby is pure magic. She has a way of holding space, sharing insights, and always giving practical solutions. She brings out and nurtures my strongest, most centered self while offering practical solutions. She is the business super hero every business needs and if you're thinking of working with her DO IT! You will not regret it.

    Tasha Romano, Form & Flow Studio

  • Working with Abby is incredible!!! Not only is Abby an incredible coach, but she has all of the business strategy to help you implement!

    THE BEST PAIRING! Abby is so intentional on how she zooms out to help you get clear on where you are at, what your goals are, and what challenges you are facing, but she doesn't stop there... Then she is able to zoom in and strategize how to implement systems, processes, team, and operations to actually bring those dreams and goals to life!!! I love working with Abby and always feel like I have a renewed sense of clarity in my life and business any time I chat with her!

    Ali Hicks-Wright, Amari Creative

  • This workshop was so timely for my business! I've been in a season where I've felt stuck in what I've always known and didn't love my business as much.

    Jumping into this workshop was refreshing and gave me a space to be vulnerable about business growth and lean in with people who understand this world. I loved hearing the hearts of the other women and deeply valued their encouragement throughout the process. Abby is so intentional about making sure everyone feels included, heard, and seen in the process while challenging us to step outside our comfort zone and consider new possibilities. If you're in a season where you are desiring business community, you need clarity, or simply want a space to be and share about what's hard in business, this workshop will be of great benefit for you! Sign up! You won't be disappointed!

    Dahlia Orth, Dahlia Orth Creative

  • With a blend of education, business expertise, and personal growth training, I’ve dedicated my career to helping others lead with clarity and purpose. Here’s why you can trust me to guide you:

    • Educational Background: I hold a Bachelor's in Education and a Master’s in School Psychology, giving me a deep understanding of how people learn, grow, and thrive.

    • Certifications: I’m a certified ICF coach and Enneagram practitioner, with additional training in Online Business Management. I’m also working toward my Nervous System Coach certification to further support my clients in navigating stress and building resilience.

    • Real-World Experience: I founded and scaled an operations agency to $1M in total revenue in just 3 years, leading a team of 16. I know firsthand what it takes to build a business, develop systems, and lead effectively, all while staying aligned with your core values.

    This blend of education, practical experience, and heart-centered coaching is what equips me to help you create lasting change in both your life and business.

Ready to take the next step?

Let's work together to build the life and business that truly align with who you are.

Lead with Purpose, Live with Clarity

Lead with Purpose, Live with Clarity